Building the dream since 1994

In the heart of the cycling world, Finish Line Cycles emerged in 1994, not just as a store, but as a beacon for biking enthusiasts. Over the years, we've evolved from a humble beginning into a name synonymous with quality, variety, and exceptional service. Our journey is not just about selling bikes; it's about fostering a community where each pedal stroke tells a story.

From the first turn of our shop's sign to the latest model on our showroom floor, our story is intertwined with the evolution of cycling itself. We've witnessed trends come and go, technology advance, and cycling's popularity soar. But through it all, our core values have remained unshaken. We've stayed true to our mission of being more than a retailer – we are guides, educators, and fellow enthusiasts.

Our shop walls are lined with not just bicycles but memories and milestones of our journey and that of our customers. Each bike we sell carries with it our passion and commitment to the sport. We remember the young faces that came in for their first bikes, who years later, returned as seasoned cyclists seeking advanced gear. These relationships, built over handlebars and spokes, have been the true measure of our success.

Our commitment extends beyond sales; we've been active participants in the cycling community. Hosting local events, sponsoring races, and offering workshops, we've always aimed to give back to the sport that has given us so much. We believe that cycling isn't just an activity, it's a lifestyle, and we've dedicated ourselves to being a cornerstone of this vibrant community.

At Finish Line Cycles, every customer who walks through our door begins a journey with us. Whether they're seasoned pros or just starting out, we're here to offer our expertise, support, and encouragement. At the end of the day, it's not just about the bikes we sell; it's about the journeys we embark upon, the challenges we overcome, and the joy it brings.

Join us at Finish Line Cycles, where every ride is an adventure, every customer is family, and every bike is a story waiting to be told.

Built on brands you know and trust

At Finish Line Cycles, we pride ourselves on our diverse range of brands. From the trail-blazing Santa Cruz to the classic elegance of Bianchi, the innovative spirit of Cube, and the robustness of Merida and Scott. Add to that the local flair of Titan Racing and Signal, and the top-notch accessories from Oakley, 100%, and Maurten. We don’t just offer bikes; we offer experiences.

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Service Beyond Expectations

Our service offering caters to every cyclist's need. Whether you're bringing in your bike for a minor tweak or a major overhaul, our team of experts ensures your ride leaves us in top condition. Known for incredible service, we don't just fix bikes; we care for them as if they were our own.

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Growing with Our Riders

Our unique selling point? Our range and our experience. We've been part of your first shaky ride, your triumphant races, and your serene sunset cycles. From premium high-performance bikes to your very first set of wheels, we grow with you, adapting our offerings to your evolving journey.

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Unwavering dedication to you

At the core of Finish Line Cycles is our unwavering commitment to service. Our mission is simple yet profound: offering undeniable service. We go above and beyond, whether it's finding the perfect bike for your needs or ensuring every gear shift is smooth. Our dedication is not just to our products but to you, our valued customer.