A DEEP PASSION FOR CYCLING AT FINISH LINE CYCLES
Our story, rooted in humble beginnings, has grown into a legacy of quality, diversity, and unparalleled service. At Finish Line Cycles, we don’t just sell bikes; we’re architects of a passionate cycling community.
Shop our latest deals
100% Slendale Sunglasses
R 2,200.00
100% Glendale Sunglasses
R 2,280.00
100% Speedcraft Sunglasses
R 2,200.00
Oakley BXTR Sunglasses
R 1,760.00
Oakley Corridor Sunglasses
R 1,840.00
Oakley Sutro Sunglasses
R 1,840.00
Maurten Sachet 320 Drink Mix
R 80.00
Maurten Gel 100 New
R 80.00
Maurten Gel 100 Caffeine New
R 85.00
Uswe Hyd Bag Outlander Pro White 2.0 L
R 2,599.00
Uswe Hyd Bag Outlander Pro Black 2.0 L
R 3,020.00
Uswe Hyd Bag Epic 8L Carbon Black
R 3,230.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Gel 100
R 80.00
Maurten Sachet 320 Drink Mix
R 80.00
Maurten Gel 160
R 90.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Maurten Sachet 160 Drink Mix
R 40.00
Maurten Bar Solid 225 Basic Caffeine
R 60.00
Maurten Gel 100 New
R 80.00
Maurten Bar Solid 225 Basic
R 60.00
Maurten Gel 100 Caffeine New
R 85.00
100% Exceeda Gloves
R 650.00
100% Brisker Glove
R 1,050.00
100% Ridecamp Gloves
R 550.00
100% Altis Helmet
R 2,300.00
100% S2 Sunglasses
R 1,800.00
100% Sling Glove
R 900.00
100% Celium Glove
R 600.00
100% Ridecamp Gloves F/F Gel
R 650.00
100% Slendale Sunglasses
R 2,200.00
100% Speedtrap Black Sunglasses
R 2,160.00
100% Speedcraft Sunglasses
R 2,200.00
100% Hypercraft Sunglasses
R 2,160.00
100% Ridecamp Gloves F/F
R 550.00
100% Aerocraft
R 3,200.00
100% S3 Bora Hans Grohe Team
R 2,400.00
Oakley Aro 5 Helmet Race Mips
R 2,700.00
Oakley Maven Helmet DRT5
R 2,700.00
Oakley Sutro Sunglasses
R 1,840.00
Oakley Turbine Sunglasses
R 2,280.00
Oakley Castel Sunglasses
R 2,160.00
Oakley HSTN Sunglasses
R 2,280.00
Oakley Coinflip Sunglasses
R 1,760.00
Oakley Radar EV Path Sunglasses
R 2,120.00
Oakley Frogskins Sunglasses
R 1,120.00
Oakley Flight Jacket Sunglasses
R 2,160.00
Oakley Encorder Sunglasses
R 2,560.00
Oakley Exchange Sunglasses
R 3,100.00
Oakley Aro 3 Helmet Iconic Allroad
R 2,100.00
Oakley Sutro Lite Sweep Sunglasses
R 1,960.00
Oakley Thurso Sunglasses
R 2,640.00
Cube Bike 2023 Nuroad Race
R 37,900.00
Merida Silex 4000 2024
R 42,350.00
Merida Silex 400 2024
R 31,800.00
BMC Bike 2022 Unrestricted One 1x11 Rival AXS S
R 78,700.00
Bianchi Bike Arcadex GRX815 Di2 40 GX L
R 130,000.00
Bianchi Bike Arcadex GRX810 40 GX XL
R 74,295.00
Titan Bike 24 Switch Carbon Comp Sapphire
R 43,350.00
Titan Bike 24 Switch Carbon Comp Sapphire/
R 43,350.00
Titan Bike 24 Switch Carbon Pro M Fin -331
R 63,000.00
Avalanche Estrada Gravel Bike
R 7,000.00
Giant Bike 23 Revolt
R 31,850.00
Giant Bike 21 Revolt Adv 2
R 57,990.00
Giant Bike 24 Revolt X Adv Pro
R 123,800.00
Titan Bike 24 Switch Carbon Comp Sapphire M Fin -330
R 43,350.00
Titan Bike 24 Switch Carbon Pro M Fin -331
R 63,000.00
Uswe Hyd Bag Hydro Epic 3L
R 3,105.00
Uswe Hyd Bag Airborne 3 Grey/Orange
R 2,805.00
Uswe Hydration Blast Valve 45 Degree
R 255.00
Uswe Hyd Bag Epic 8L Carbon Black
R 3,230.00
Uswe Hyd Bag Epic 8L Black/Blue Horizon
R 3,105.00
Uswe Hyd Bag Watt 25L
R 5,185.00
Uswe Hyd Bag Organizer Front Pocket NMD 1
R 595.00
Uswe Hydration Hydraflex Tube Kit
R 510.00
Uswe Hydration Bag Vertical 4 Plus
R 2,635.00
Uswe Hyd Bag Outlander Pro Black 2.0 L
R 3,020.00
Uswe Hyd Bag Outlander 2L
R 2,595.00
Uswe Hyd Bladder Elite 1.5L
R 980.00
Uswe Hyd Bag Pace 6 Black/Grey
R 1,899.00
Uswe Hyd Bag Pace 12 Black/Yellow
R 2,550.00
Uswe Hyd Bag Outlander Pro White 2.0 L
R 2,599.00
Eye-Popping Deals on Eye-Popping Shades
See the road like never before with jaw-dropping sale on sunglasses. Crystal-clear vision, vivid colors, and reduced glare make every ride safer and more enjoyable. Lightweight, stylish, and built for cyclists.
DripDrop Dehydration Relief Box
R 160.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Gel 100
R 80.00
Maurten Sachet 320 Drink Mix
R 80.00
Enduren E Bar
R 35.00
Maurten Gel 160
R 90.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Maurten Sachet 160 Drink Mix
R 40.00
Nutricon Boost Tub
R 450.00
Maurten Bar Solid 225 Basic Caffeine
R 60.00
Enduren E Gel
R 30.00
Enduren E Endurance Drink 980g Unflavoured
R 320.00
Enduren E Satchet
R 30.00
PowerBar 5 Tabs Electrolytes
R 150.00
Enduren E Recover Drink 850g Cocoa
R 360.00
Nutricon Endurance Sachet Drink Citrus
R 40.00
DripDrop Dehydration Relief Box
R 160.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Gel 100
R 80.00
Maurten Sachet 320 Drink Mix
R 80.00
Enduren E Bar
R 35.00
Maurten Gel 160
R 90.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Maurten Sachet 160 Drink Mix
R 40.00
Nutricon Boost Tub
R 450.00
Maurten Bar Solid 225 Basic Caffeine
R 60.00
Enduren E Gel
R 30.00
Enduren E Endurance Drink 980g Unflavoured
R 320.00
Enduren E Satchet
R 30.00
PowerBar 5 Tabs Electrolytes
R 150.00
Enduren E Recover Drink 850g Cocoa
R 360.00
Nutricon Endurance Sachet Drink Citrus
R 40.00
DripDrop Dehydration Relief Box
R 160.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Gel 100
R 80.00
Maurten Sachet 320 Drink Mix
R 80.00
Enduren E Bar
R 35.00
Maurten Gel 160
R 90.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Maurten Sachet 160 Drink Mix
R 40.00
Nutricon Boost Tub
R 450.00
Maurten Bar Solid 225 Basic Caffeine
R 60.00
Enduren E Gel
R 30.00
Enduren E Endurance Drink 980g Unflavoured
R 320.00
Enduren E Satchet
R 30.00
PowerBar 5 Tabs Electrolytes
R 150.00
Enduren E Recover Drink 850g Cocoa
R 360.00
Nutricon Endurance Sachet Drink Citrus
R 40.00
DripDrop Dehydration Relief Box
R 160.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Gel 100
R 80.00
Maurten Sachet 320 Drink Mix
R 80.00
Enduren E Bar
R 35.00
Maurten Gel 160
R 90.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Maurten Sachet 160 Drink Mix
R 40.00
Nutricon Boost Tub
R 450.00
Maurten Bar Solid 225 Basic Caffeine
R 60.00
Enduren E Gel
R 30.00
Enduren E Endurance Drink 980g Unflavoured
R 320.00
Enduren E Satchet
R 30.00
PowerBar 5 Tabs Electrolytes
R 150.00
Enduren E Recover Drink 850g Cocoa
R 360.00
Nutricon Endurance Sachet Drink Citrus
R 40.00
Garmin Edge 130 Plus Bundle
R 4,450.00
Garmin Edge 540 Solar Unit Only
R 10,800.00
Garmin Light Varia Rearview Radar RCT715
R 8,250.00
Garmin Light Varia Rearview Radar RTL515
R 3,300.00
Giant Light Cast HL 800
R 800.00
Giant Light Recon HL 1800
R 2,700.00
Lezyne Light Femento Silver Front LS270S
R 235.00
Lezyne Light Femento Silver Rear LS335S
R 250.00
Lezyne Light Strip Drive Front LS2906Z
R 555.00
Garmin Edge 840 Unit Only
R 10,800.00
Garmin Edge 840 Solar Unit Only
R 12,900.00
Garmin Edge 540 Unit only
R 8,800.00
Garmin Forerunner 255 Basic Slate
R 7,300.00
Tacx Trainer Neo Bike Plus
R 87,995.00
R 65,999.00
Garmin Edge 530 Topo Active Africa
R 5,100.00
Garmin Edge 130 Plus Unit Only
R 3,850.00
Garmin Edge 1040 Solar 010-02503-23
R 16,500.00
Garmin Edge 1040 GPS 010-02503-03
R 12,900.00
Wahoo ELEMNT Bolt 2.0 Bike GPS WAH199
R 6,850.00
Wahoo KICKR Axis Action Feet
R 1,800.00
Wahoo KICKR Core WAH097
R 10,999.00
Wahoo KICKR Power Trainer 6 WAH248
R 19,999.67
Garmin Edge 130 Plus Bundle
R 4,450.00
Garmin Edge 540 Solar Unit Only
R 10,800.00
Garmin Light Varia Rearview Radar RCT715
R 8,250.00
Garmin Light Varia Rearview Radar RTL515
R 3,300.00
Giant Light Cast HL 800
R 800.00
Giant Light Recon HL 1800
R 2,700.00
Lezyne Light Femento Silver Front LS270S
R 235.00
Lezyne Light Femento Silver Rear LS335S
R 250.00
Lezyne Light Strip Drive Front LS2906Z
R 555.00
Garmin Edge 840 Unit Only
R 10,800.00
Garmin Edge 840 Solar Unit Only
R 12,900.00
Garmin Edge 540 Unit only
R 8,800.00
Garmin Forerunner 255 Basic Slate
R 7,300.00
Tacx Trainer Neo Bike Plus
R 87,995.00
R 65,999.00
Garmin Edge 530 Topo Active Africa
R 5,100.00
Garmin Edge 130 Plus Unit Only
R 3,850.00
Garmin Edge 1040 Solar 010-02503-23
R 16,500.00
Garmin Edge 1040 GPS 010-02503-03
R 12,900.00
Wahoo ELEMNT Bolt 2.0 Bike GPS WAH199
R 6,850.00
Wahoo KICKR Axis Action Feet
R 1,800.00
Wahoo KICKR Core WAH097
R 10,999.00
Wahoo KICKR Power Trainer 6 WAH248
R 19,999.67
Garmin Edge 130 Plus Bundle
R 4,450.00
Garmin Edge 540 Solar Unit Only
R 10,800.00
Garmin Light Varia Rearview Radar RCT715
R 8,250.00
Garmin Light Varia Rearview Radar RTL515
R 3,300.00
Giant Light Cast HL 800
R 800.00
Giant Light Recon HL 1800
R 2,700.00
Lezyne Light Femento Silver Front LS270S
R 235.00
Lezyne Light Femento Silver Rear LS335S
R 250.00
Lezyne Light Strip Drive Front LS2906Z
R 555.00
Garmin Edge 840 Unit Only
R 10,800.00
Garmin Edge 840 Solar Unit Only
R 12,900.00
Garmin Edge 540 Unit only
R 8,800.00
Garmin Forerunner 255 Basic Slate
R 7,300.00
Tacx Trainer Neo Bike Plus
R 87,995.00
R 65,999.00
Garmin Edge 530 Topo Active Africa
R 5,100.00
Garmin Edge 130 Plus Unit Only
R 3,850.00
Garmin Edge 1040 Solar 010-02503-23
R 16,500.00
Garmin Edge 1040 GPS 010-02503-03
R 12,900.00
Wahoo ELEMNT Bolt 2.0 Bike GPS WAH199
R 6,850.00
Wahoo KICKR Axis Action Feet
R 1,800.00
Wahoo KICKR Core WAH097
R 10,999.00
Wahoo KICKR Power Trainer 6 WAH248
R 19,999.67
Garmin Edge 130 Plus Bundle
R 4,450.00
Garmin Edge 540 Solar Unit Only
R 10,800.00
Garmin Light Varia Rearview Radar RCT715
R 8,250.00
Garmin Light Varia Rearview Radar RTL515
R 3,300.00
Giant Light Cast HL 800
R 800.00
Giant Light Recon HL 1800
R 2,700.00
Lezyne Light Femento Silver Front LS270S
R 235.00
Lezyne Light Femento Silver Rear LS335S
R 250.00
Lezyne Light Strip Drive Front LS2906Z
R 555.00
Garmin Edge 840 Unit Only
R 10,800.00
Garmin Edge 840 Solar Unit Only
R 12,900.00
Garmin Edge 540 Unit only
R 8,800.00
Garmin Forerunner 255 Basic Slate
R 7,300.00
Tacx Trainer Neo Bike Plus
R 87,995.00
R 65,999.00
Garmin Edge 530 Topo Active Africa
R 5,100.00
Garmin Edge 130 Plus Unit Only
R 3,850.00
Garmin Edge 1040 Solar 010-02503-23
R 16,500.00
Garmin Edge 1040 GPS 010-02503-03
R 12,900.00
Wahoo ELEMNT Bolt 2.0 Bike GPS WAH199
R 6,850.00
Wahoo KICKR Axis Action Feet
R 1,800.00
Wahoo KICKR Core WAH097
R 10,999.00
Wahoo KICKR Power Trainer 6 WAH248
R 19,999.67
