A Giant Birthday Deal

We have an exclusive sale on the Giant Anthem Trance 1. An alloy dual-suspension spec'd with great components.

WAS: R42 500 | Now: R32 400

Shop the Anthem Stance

A DEEP PASSION FOR CYCLING AT FINISH LINE CYCLES

Our story, rooted in humble beginnings, has grown into a legacy of quality, diversity, and unparalleled service. At Finish Line Cycles, we don’t just sell bikes; we’re architects of a passionate cycling community.

Who are we →

Eye-Popping Deals on Eye-Popping Shades

See the road like never before with jaw-dropping sale on sunglasses. Crystal-clear vision, vivid colors, and reduced glare make every ride safer and more enjoyable. Lightweight, stylish, and built for cyclists.

SHOP THE SALE NOW

Meet Maurten Essential

Solid C 160 is Maurten’s bar — a go-to fuel source for the in-between moment

Maurten's game changer

Discover the double carb with caffeine Maurten Gel

The Winning Helmet

Shop our MET Helmet ranged trusted by the tour winning legend - Tadej Pogačar.

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