SANTA CRUZ BLUR CC XO AXS
The ultimate race bike with ROCKSHOX Flight Attendant, SRAM XO AXS And Reserve Carbon Wheels.
A DEEP PASSION FOR CYCLING AT FINISH LINE CYCLES
Our story, rooted in humble beginnings, has grown into a legacy of quality, diversity, and unparalleled service. At Finish Line Cycles, we don’t just sell bikes; we’re architects of a passionate cycling community.
Shop our latest deals
100% Slendale Sunglasses
R 2,200.00
100% Glendale Sunglasses
R 2,280.00
100% Speedcraft Sunglasses
R 2,080.00
Oakley BXTR Sunglasses
R 1,760.00
Oakley Corridor Sunglasses
R 1,960.00
Oakley Sutro Sunglasses
R 1,840.00
Maurten Sachet 320 Drink Mix
R 80.00
Maurten Gel 100 New
R 80.00
Maurten Gel 100 Caffeine New
R 85.00
Uswe Hyd Bag Outlander Pro White 2.0 L
R 3,550.00
Uswe Hyd Bag Outlander 2.0 L
R 3,550.00
Uswe Hyd Bag Epic 8L Carbon Black
R 3,800.06
Maurten Gel 100
R 80.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Sachet 320 Drink Mix
R 80.00
Maurten Gel 160
R 100.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Maurten Sachet 160 Drink Mix
R 50.00
Maurten Bar Solid 225 Basic Caffeine
R 60.00
Maurten Gel 100 New
R 80.00
Maurten Gel 100 Caffeine New
R 85.00
Maurten Bar Solid 225 Basic
R 60.00
226ERS High Energy Gel BCAA
R 90.00
226ERS High Fructose Gel 80 GR
R 85.00
226ERS Isotonic Drink
R 50.00
226ERS High Fructose Energy Drink -Monodosis
R 100.00
226ERS Isotonic Gel
R 85.00
226ERS Race Day Bar BCAA
R 70.00
226ERS Bottle
R 150.00
226ER Energy Drink 1kg
R 1,000.00
226ER Sub9 Energy Drink
R 1,260.00
226ERS Recovery Monodose Drink
R 90.00
226ERS Isotonic Drink 1kg
R 950.00
226ERS Hydrazero Hypotonic Drink Monodose
R 40.00
100% Exceeda Gloves
R 650.00
100% Ridecamp Gloves F/F Gel
R 750.00
100% Ridecamp Gloves
R 550.00
100% Brisker Glove
R 1,050.00
100% S2 Sunglasses
R 2,440.00
100% Ridecamp Gloves F/F
R 650.00
100% Altis Helmet
R 2,300.00
100% Sling Glove
R 900.00
100% Celium Glove
R 600.00
100% Slendale Sunglasses
R 2,200.00
100% Speedcraft XS Sunglasses
R 1,960.00
100% Renshaw Sunglasses
R 2,140.00
100% Sportcoupe Sunglasses
R 2,080.00
100% Speedtrap Black Sunglasses
R 2,160.00
100% Speedcraft Sunglasses SL
R 2,400.00
Oakley Maven Helmet DRT5
R 3,100.00
Oakley Aro 5 Helmet Race Mips
R 3,100.00
Oakley Sutro Lite Sweep Sunglasses
R 1,950.00
Oakley HSTN Sunglasses
R 2,320.00
Oakley Radar EV Path Sunglasses
R 2,120.00
Oakley Aro 3 Helmet Iconic Allroad
R 2,400.00
Oakley Sutro Lite Sunglasses
R 2,600.00
Oakley Sutro Sunglasses
R 1,840.00
Oakley Turbine Sunglasses
R 2,280.00
Oakley Encoder Sunglasses
R 2,400.00
Oakley BXTR Sunglasses
R 1,760.00
Oakley Castel Sunglasses
R 2,160.00
Oakley Coinflip Sunglasses
R 1,760.00
Oakley Frogskins Sunglasses
R 1,120.00
Oakley Flight Jacket Sunglasses
R 2,160.00
Uswe Hyd Bag Hydro Epic 3L
R 3,650.00
Uswe Hydration Blast Valve 45 Degree
R 255.00
Uswe Hyd Bag Epic 8L Carbon Black
R 3,800.06
Uswe Hyd Bladder Elite 1.5L
R 1,200.00
Uswe Hyd Bag Epic 8L Black/Blue Horizon
R 3,100.00
Uswe Hyd Bag Airborne 3 Grey/Orange
R 2,805.00
Uswe Hyd Bag Watt 25L
R 4,500.00
Uswe Hyd Bag Organizer Front Pocket NMD 1
R 595.00
Uswe Hydration Hydraflex Tube Kit
R 510.00
Uswe Hydration Bag Vertical 4 Plus
R 2,635.00
Uswe Hyd Bag Outlander 2.0 L
R 3,550.00
Uswe Hyd Bag Outlander 2L
R 2,595.00
Uswe Hyd Bag Pace 6 Black/Grey
R 1,899.00
Uswe Hyd Bag Pace 12 Black/Yellow
R 2,550.00
Uswe Hyd Bag Outlander Pro White 2.0 L
R 3,550.00
Eye-Popping Deals on Eye-Popping Shades
See the road like never before with jaw-dropping sale on sunglasses. Crystal-clear vision, vivid colors, and reduced glare make every ride safer and more enjoyable. Lightweight, stylish, and built for cyclists.
DripDrop Dehydration Relief Box
R 170.00
Maurten Gel 100
R 80.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Sachet 320 Drink Mix
R 80.00
Enduren E Bar
R 35.00
Maurten Gel 160
R 100.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Nutricon Boost Tub
R 450.00
Maurten Sachet 160 Drink Mix
R 50.00
226ERS High Energy Gel BCAA
R 90.00
Enduren E Gel
R 30.00
Enduren E Endurance Drink 1Kg Nartjie
R 320.00
Enduren E Endurance Drink 980g Unflavoured
R 320.00
Enduren E Satchet
R 30.00
226ERS High Fructose Gel 80 GR
R 85.00
PowerBar 5 Tabs Electrolytes
R 150.00
DripDrop Dehydration Relief Box
R 170.00
Maurten Gel 100
R 80.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Sachet 320 Drink Mix
R 80.00
Enduren E Bar
R 35.00
Maurten Gel 160
R 100.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Nutricon Boost Tub
R 450.00
Maurten Sachet 160 Drink Mix
R 50.00
226ERS High Energy Gel BCAA
R 90.00
Enduren E Gel
R 30.00
Enduren E Endurance Drink 1Kg Nartjie
R 320.00
Enduren E Endurance Drink 980g Unflavoured
R 320.00
Enduren E Satchet
R 30.00
226ERS High Fructose Gel 80 GR
R 85.00
PowerBar 5 Tabs Electrolytes
R 150.00
DripDrop Dehydration Relief Box
R 170.00
Maurten Gel 100
R 80.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Sachet 320 Drink Mix
R 80.00
Enduren E Bar
R 35.00
Maurten Gel 160
R 100.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Nutricon Boost Tub
R 450.00
Maurten Sachet 160 Drink Mix
R 50.00
226ERS High Energy Gel BCAA
R 90.00
Enduren E Gel
R 30.00
Enduren E Endurance Drink 1Kg Nartjie
R 320.00
Enduren E Endurance Drink 980g Unflavoured
R 320.00
Enduren E Satchet
R 30.00
226ERS High Fructose Gel 80 GR
R 85.00
PowerBar 5 Tabs Electrolytes
R 150.00
DripDrop Dehydration Relief Box
R 170.00
Maurten Gel 100
R 80.00
Maurten Gel 100 Caffeine
R 85.00
Maurten Sachet 320 Drink Mix
R 80.00
Enduren E Bar
R 35.00
Maurten Gel 160
R 100.00
Maurten Sachet 320 Drink Mix Caffeine
R 80.00
Nutricon Boost Tub
R 450.00
Maurten Sachet 160 Drink Mix
R 50.00
226ERS High Energy Gel BCAA
R 90.00
Enduren E Gel
R 30.00
Enduren E Endurance Drink 1Kg Nartjie
R 320.00
Enduren E Endurance Drink 980g Unflavoured
R 320.00
Enduren E Satchet
R 30.00
226ERS High Fructose Gel 80 GR
R 85.00
PowerBar 5 Tabs Electrolytes
R 150.00
Garmin Edge 130 Plus Bundle
R 5,250.00
Garmin Edge 540 Solar Unit Only
R 10,800.00
Garmin Light Varia Rearview Radar RCT715
R 8,250.00
Garmin Light Varia Rearview Radar RTL515
R 3,850.00
Giant Light Cast HL 800
R 800.00
Giant Light Recon HL 1800
R 2,700.00
Lezyne Light Femento Silver Front LS270S
R 235.00
Lezyne Light Femento Silver Rear LS335S
R 250.00
Lezyne Light Strip Drive Front LS2906Z
R 555.00
Garmin Edge 840 Unit Only
R 10,800.00
Garmin Edge 840 Solar Unit Only
R 12,900.00
Garmin Edge 540 Unit only
R 8,750.00
Garmin Forerunner 255 Basic Slate
R 7,300.00
Tacx Trainer Neo Bike Plus
R 87,995.00
R 65,999.00
Garmin Edge 530 Topo Active Africa
R 5,100.00
Garmin Edge 130 Plus Unit Only
R 3,850.00
Garmin Edge 1040 Solar 010-02503-23
R 16,500.00
Garmin Edge 1040 GPS 010-02503-03
R 12,900.00
Wahoo ELEMNT Bolt 2.0 Bike GPS WAH199
R 6,850.00
Wahoo KICKR Axis Action Feet
R 1,800.00
Wahoo KICKR Core WAH097
R 11,995.00
Wahoo KICKR Power Trainer 6 WAH248
R 19,999.00
Garmin Edge 130 Plus Bundle
R 5,250.00
Garmin Edge 540 Solar Unit Only
R 10,800.00
Garmin Light Varia Rearview Radar RCT715
R 8,250.00
Garmin Light Varia Rearview Radar RTL515
R 3,850.00
Giant Light Cast HL 800
R 800.00
Giant Light Recon HL 1800
R 2,700.00
Lezyne Light Femento Silver Front LS270S
R 235.00
Lezyne Light Femento Silver Rear LS335S
R 250.00
Lezyne Light Strip Drive Front LS2906Z
R 555.00
Garmin Edge 840 Unit Only
R 10,800.00
Garmin Edge 840 Solar Unit Only
R 12,900.00
Garmin Edge 540 Unit only
R 8,750.00
Garmin Forerunner 255 Basic Slate
R 7,300.00
Tacx Trainer Neo Bike Plus
R 87,995.00
R 65,999.00
Garmin Edge 530 Topo Active Africa
R 5,100.00
Garmin Edge 130 Plus Unit Only
R 3,850.00
Garmin Edge 1040 Solar 010-02503-23
R 16,500.00
Garmin Edge 1040 GPS 010-02503-03
R 12,900.00
Wahoo ELEMNT Bolt 2.0 Bike GPS WAH199
R 6,850.00
Wahoo KICKR Axis Action Feet
R 1,800.00
Wahoo KICKR Core WAH097
R 11,995.00
Wahoo KICKR Power Trainer 6 WAH248
R 19,999.00
Garmin Edge 130 Plus Bundle
R 5,250.00
Garmin Edge 540 Solar Unit Only
R 10,800.00
Garmin Light Varia Rearview Radar RCT715
R 8,250.00
Garmin Light Varia Rearview Radar RTL515
R 3,850.00
Giant Light Cast HL 800
R 800.00
Giant Light Recon HL 1800
R 2,700.00
Lezyne Light Femento Silver Front LS270S
R 235.00
Lezyne Light Femento Silver Rear LS335S
R 250.00
Lezyne Light Strip Drive Front LS2906Z
R 555.00
Garmin Edge 840 Unit Only
R 10,800.00
Garmin Edge 840 Solar Unit Only
R 12,900.00
Garmin Edge 540 Unit only
R 8,750.00
Garmin Forerunner 255 Basic Slate
R 7,300.00
Tacx Trainer Neo Bike Plus
R 87,995.00
R 65,999.00
Garmin Edge 530 Topo Active Africa
R 5,100.00
Garmin Edge 130 Plus Unit Only
R 3,850.00
Garmin Edge 1040 Solar 010-02503-23
R 16,500.00
Garmin Edge 1040 GPS 010-02503-03
R 12,900.00
Wahoo ELEMNT Bolt 2.0 Bike GPS WAH199
R 6,850.00
Wahoo KICKR Axis Action Feet
R 1,800.00
Wahoo KICKR Core WAH097
R 11,995.00
Wahoo KICKR Power Trainer 6 WAH248
R 19,999.00
Garmin Edge 130 Plus Bundle
R 5,250.00
Garmin Edge 540 Solar Unit Only
R 10,800.00
Garmin Light Varia Rearview Radar RCT715
R 8,250.00
Garmin Light Varia Rearview Radar RTL515
R 3,850.00
Giant Light Cast HL 800
R 800.00
Giant Light Recon HL 1800
R 2,700.00
Lezyne Light Femento Silver Front LS270S
R 235.00
Lezyne Light Femento Silver Rear LS335S
R 250.00
Lezyne Light Strip Drive Front LS2906Z
R 555.00
Garmin Edge 840 Unit Only
R 10,800.00
Garmin Edge 840 Solar Unit Only
R 12,900.00
Garmin Edge 540 Unit only
R 8,750.00
Garmin Forerunner 255 Basic Slate
R 7,300.00
Tacx Trainer Neo Bike Plus
R 87,995.00
R 65,999.00
Garmin Edge 530 Topo Active Africa
R 5,100.00
Garmin Edge 130 Plus Unit Only
R 3,850.00
Garmin Edge 1040 Solar 010-02503-23
R 16,500.00
Garmin Edge 1040 GPS 010-02503-03
R 12,900.00
Wahoo ELEMNT Bolt 2.0 Bike GPS WAH199
R 6,850.00
Wahoo KICKR Axis Action Feet
R 1,800.00
Wahoo KICKR Core WAH097
R 11,995.00
Wahoo KICKR Power Trainer 6 WAH248
R 19,999.00
